Isa Östling is a Swedish social media influencer and entertainment personality who has captivated audiences on TikTok and Instagram. He is one of a new generation of stars whose careers have taken off specifically through social media – and who have since moved on to television. Östling’s bold style, directness and visually striking content have made him a Nordic phenomenon that also interests Finnish followers.
Background and rise to social media
Isa Östling was born on September 21, 2003 in Sweden. His rise to fame began through TikTok, where he posts short, fast-paced videos. This content combines everyday moments, “get ready with me” style fashion and makeup videos, humorous commentary, and a straightforward approach.
By 2025, Östling will have over 717,000 followers on TikTok and a total of around 57.6 million likes. His videos go viral quickly and garner a lot of interaction, which has also boosted his visibility in traditional media.
Instagram and visual branding
On Instagram, Isa Östling continues the same line, but with an even greater emphasis on visuals. The account has over 236,000 followers, and the posts consist of stylized outfit photos, event updates, travel content, and collaboration posts. The captions are often eye-catching and conversation-provoking, reinforcing her brand as a bold and confident performer.
TV visibility and reality appearances
With his popularity on social media, Östling has also gained a foothold on television. He has participated in reality and competition shows in Sweden, such as Good Luck Guys Sverige and Förrädarna (Traitors). These shows highlight his personality, confidence and ability to be himself even under pressure.
Themes and public debate
Isa Östling is not just an entertainment personality – she is also a prominent debater. She has spoken openly about her experiences on social media, including hate speech and comments directed at trans women. Her appearances and speeches promote the visibility of diversity and normalize the gender identity debate in the Nordic entertainment field.
Why is Isa Östling interesting in Finland?
Finnish audiences closely follow Nordic entertainment phenomena, and social media trends spread quickly from country to country. Isa Östling’s story is a good example of how social media can serve as a springboard for a television career. In addition, his openness on identity issues and his bold style speak to many young Finnish adults.
Collaborations and commercial activities
Östling has leveraged her social media success to collaborate on fashion and beauty projects. Collaborations often feature carefully crafted images and videos that combine commerciality with her own style. This commercial aspect supports her personal brand and enables international exposure.
Summary
Isa Östling has quickly emerged as a Nordic media personality, with a bold performance style, directness and visually striking content. He has managed to combine social media, television and commercial collaborations into a seamless whole that appeals to a young and trend-conscious audience also in Finland.